by Ashley Boroda | Feb 23, 2026 | News
iMA helps create long-term employee engagement by making everyday interactions between people easier and more natural. Instead of forcing everyone to communicate in the same way, iMA gives teams a simple way to understand each other and adapt, which makes...
by Ashley Boroda | Feb 13, 2026 | News
Unlike simple job satisfaction, employee engagement reflects a deep commitment to an organisation’s or company’s goals, mission, purpose and values within the workplace; encouraging employees to go “above and beyond” to ensure the success of the business...
by Ashley Boroda | Nov 27, 2025 | News
iMA isn’t just another personality tool. It’s a communication framework designed to be understood, remembered, and used immediately. Traditional psychometric tests (DISC, MBTI, DISC, Insights, Big Five, etc.) have value but they’re often complex, time-consuming, and...
by Ashley Boroda | Nov 26, 2025 | News
In this article I will look at how transparent communication can prevent misunderstandings, build trust, and significantly reduce any workplace conflict. You will learn practical strategies as a leader that you can implement today. So often is the case that the root...
by Ashley Boroda | Nov 25, 2025 | News
Discover how the iMA Colour Model enhances workplace communication, reduces conflict, strengthens culture, and significantly lowers staff turnover. What Is iMA — and Why Does It Matter? iMA (Identify, Modify, Adapt) is a simple yet powerful colour-based communication...
