Course 2: Advanced iMA

Embed the power of iMA into the DNA of your business.

Move beyond basic awareness.
Our advanced iMA modules provide senior leaders, HR teams, and management with a precise framework to eliminate hiring mistakes, track corporate health, and build an unshakeable company culture.

Take the Free 2-Minute iMA Test

Book an advanced iMA workshop

Moving from individual connectivity to company-wide growth

Knowing the four iMA colour dialects is an exceptional tool for daily communication.

However, to unlock the true commercial power of the framework, it must be integrated directly into your business systems.

The advanced iMA programme consists of specialised, high-impact modules designed to optimise how you recruit talent, structure your management tiers, and measure the cultural health of your organisation.

It transforms iMA from a communication skill into a measurable business asset.

Our advanced strategic modules

Advanced iMA communication

Go deeper into the nuances of behavioural modification.

This module trains your team to navigate complex, high-stakes scenarios, such as:

crisis management,
cross-departmental realignment, and
long-term client retention

entirely on the recipient’s wavelength.

Book your advanced course

iMA talent finding

Bad hiring decisions cost your business time, morale, and thousands of pounds. Certain iMA color profiles are naturally hardwired to excel in specific roles, whilst others will find those same roles completely draining.

We help you map your job descriptions to the correct iMA wavelengths.
Learn to look past a polished CV to ensure a candidate has the natural behavioural traits required to thrive long-term.
Protect your recruitment ROI by placing the right people in the right seats from day one.

Learn about iMA talent finding

iMA health checking

Is your company culture aligned, or is invisible tension stalling your growth? The iMA health check is a data-driven diagnostic tool for your entire organisation.

Accurately measure the stress levels and emotional alignment across your teams.
Identify hidden communication bottlenecks between management and departments.
Receive a clear, actionable blueprint to restore workplace harmony and maximize collective productivity.

Learn more about iMA health checking

Concrete business outcomes

By implementing these advanced frameworks, senior leadership can expect tangible improvements across all core business metrics:

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Reduced staff turnover:

By aligning natural strengths with specific job roles through talent finding.

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Accelerated project delivery:

By stripping away the internal political static that stalls cross-departmental operations.

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Data-backed leadership:

By using the health check to spot and fix cultural issues before they impact your bottom line.

Tailored around your business calendar

The advanced modules can be delivered as standalone deep-dive workshops or combined into a comprehensive corporate consultancy package.

Sessions are available in-person at your UK offices or completely remotely via Zoom, accommodating teams of up to 24 key stakeholders per session.

Take the next step in organisational efficiency

Let’s discuss how to apply these advanced diagnostics to your current business goals, recruitment initiatives, or cultural challenges.

Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.

Book your call today

Jonathan Brownson

Ashley Boroda delivered a number of iMA training courses for our practice both Introductory and Advanced. Knowing about iMA has helped our teams to not only understand themselves better but also and more importantly, it has allowed our people to understand and communicate more effectively with each other and with our clients. In addition, we have seen the benefit of using iMA as a tool for recruitment.

All who attended the courses learnt something and gave positive feedback. They all use the knowledge gained in their day to day lives, both at work and at home.

Ashley’s style of delivery is educational, engaging and entertaining! Jonathan Brownson MANAGING PARTNER RPG ACCOUNTANTS

Lance Flor

Thank you Ashley for providing a fun and informative session to the Salaried Managers and Leadership Team here at LLPT. The teams took away an understanding of our different personality types and our individual preferences in different communication types whist also appreciating that different people will enjoy and more naturally excel in different roles within our restaurants and organisation. It has definitely formed part of our conversations and actions within LLPT. Thank you. Lance Flor – DIRECTOR LLPT FOODS (MCDONALDS)

Paul Taylor

I have met Ashley several times in his capacity as a coach to Financial Planners.

In that regard, he has positively influenced my approach to that role and that of coaching and mentoring people myself.

Ashley’s background gives him a strong skill set to help people understand how to communicate compellingly.

He has helped me understand the art of delivering compelling conference-style speeches that no doubt I would have made a hash of without his wise counsel. Paul Taylor – CHARTERED FINANCIAL PLANNER & COACH

Mandana White

Ashley worked with us to re-define our ideal sales candidate profile, re-work our recruitment advert, and re-strategize around our interview process. After many months of searching previously, we managed to find the ideal candidate within a couple of weeks, made an offer which was accepted, and is now working out well in our environment. I highly recommend Ashley as he not only uses a very effective methodology, but is also a great communicator and a pleasure to work with. Robin Charrot – CEO SMART GRID FORUMS