Course 3: Super Deep Dive

The ultimate masterclass in organisational alignment and behavioural mastery.

Move past the surface of team building.

The iMA super deep dive is an intensive corporate programme designed to embed a flawless communication culture across your management, sales, and operational tiers.

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Enquire about the super deep dive programme

A comprehensive transformation for your business culture

Superficial team-building days offer temporary motivation, but they rarely create lasting behavioural change. The iMA super deep dive is fundamentally different.

This premium programme is designed for organisations that want to completely eliminate internal political static, maximise sales velocity, and align every tier of leadership onto the exact same wavelength. By breaking down the framework over two distinct, strategically spaced sessions, we ensure the principles are applied directly to your live business operations for permanent results.

How the programme works

To guarantee maximum accountability and real-world results, the super deep dive is delivered in two comprehensive parts, spaced exactly six weeks apart.

Part 1: The foundational masterclass (3.5 hours)

The journey begins with an intensive deep dive into the core mechanics of the iMA framework for up to 24 key stakeholders.

Decoding the dialects:
Master the psychology behind the four colour profiles and understand exactly how assertiveness and left/right-brain processing dictate corporate behaviour.
Live profiling skills: Learn how to actively read body language, email styles, and vocal pacing to identify the iMA colour of any client, colleague, or competitor within two minutes.
The interval challenge: At the end of Part 1, your team will be set specific, real-world communication and negotiation goals to execute within your active business pipeline over the next six weeks.

Part 2: Advanced application and review (3.5 hours)

Returning six weeks later, the team reunites to review live case studies from their pipeline and embed advanced organisational strategies.

Live case study analysis:
We review the successes and bottlenecks your team experienced during the six-week interval, refining their execution based on real results.
Advanced communication protocols: Learn how to handle high-stakes corporate crises, navigate hostile cross-departmental friction, and manage difficult client retention scenarios entirely on the recipient’s wavelength.
Systemic integration: Work with Ashley to build a personalized roadmap to embed iMA directly into your company’s recruitment, management tracking, and daily workflow systems.

Is your organisation ready for the super deep dive?

This premium alignment programme is explicitly built for:

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Executive leadership teams

looking to establish a unified, non-threatening corporate vocabulary to navigate high-stakes decision-making.

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Fast-growth organisations

experiencing internal communication bottlenecks or cultural friction as they scale.

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High-performance sales and bid divisions

looking to close the 75% communication gap with prospects to win competitive tenders.

Bespoke delivery for your organisation

Each 3.5-hour session accommodates up to 24 participants to ensure high-intensity, interactive coaching.

The programme can be delivered in-person at your UK offices or completely remotely via Zoom, tailored around your corporate calendar.

Build an unstoppable
communication culture

The secret to maximising operational efficiency and profit is simple: stop treating your team and clients how you want to be treated—start treating them how they wish to be treated.

Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.

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Mark Goldman

As a firm of accountants, we rely on communication – both between ourselves and when dealing with clients.

After meeting Ashley at a BNI meeting and hearing about his iMA courses, we asked him to come to our offices and deliver one to our team, to help us all understand more about it.

Everybody really enjoyed the session and Ashey was a superb host. His training was both fun and very informative. He was also on hand to answer any questions we had. In fact, Barry, my business partner, and I still speak to Ashley about iMA regularly.

As a client-facing organisation, it has fundamentally changed the way we think about our business. We are looking to re-structure based on a better understanding of how people communicate – putting the right people with the right tasks. Also, we have been able to segregate our client base to ensure the right people work with the right client to improve the quality of communication and ultimately the service we provide. This has made a huge positive impact in our business.

I would recommend Ashley to anyone in business – especially anyone who wants to communicate better with the world.

Ashley says he is “probably” the world’s best business coach, we tend to agree. Mark Goldman FOUNDING PARTNER MJ GOLDMAN CHARTERED ACCOUNTANTS

Lance Flor

Thank you Ashley for providing a fun and informative session to the Salaried Managers and Leadership Team here at LLPT. The teams took away an understanding of our different personality types and our individual preferences in different communication types whist also appreciating that different people will enjoy and more naturally excel in different roles within our restaurants and organisation. It has definitely formed part of our conversations and actions within LLPT. Thank you. Lance Flor – DIRECTOR LLPT FOODS (MCDONALDS)

Mandana White

Ashley worked with us to re-define our ideal sales candidate profile, re-work our recruitment advert, and re-strategize around our interview process. After many months of searching previously, we managed to find the ideal candidate within a couple of weeks, made an offer which was accepted, and is now working out well in our environment. I highly recommend Ashley as he not only uses a very effective methodology, but is also a great communicator and a pleasure to work with. Robin Charrot – CEO SMART GRID FORUMS