iMA Colour Profile Personality Test
Ten Simple Questions to Unlock Your Universal Communication Code.
Traditional psychometric tests are often tedious, over-complicated, and completely impractical in the middle of a fast-paced business meeting.
The iMA Colour Profile Test is entirely different.
Short for Identify, Modify, Adapt, iMA is a colour-based language that helps people to better connect and communicate with each other. By understanding how you and others like to be talked to, it can help to modify behaviours and make everyone feel comfortable.
What is iMA?
Everyone has their own iMA colour personality, which essentially means that you share the same style of communication with 25% of the entire population. Amazing, right? On top of that, you’ll also share certain characteristics with another 50% of people, while the remaining quarter will be the exact opposite.
- Identify: Recognize a person’s preferred communication dialect in real time.
- Modify: Temporarily adjust your own approach to match their comfort level.
- Adapt: Deliver your message in a way that ensures it is fully understood and respected.
The four iMA dialects
High Red (Assertive / Left Brain)
- The Style: Goal-oriented, fast-paced, and task-focused go-getters.
- How they work: They work quickly and impressively by themselves and are most comfortable when they are in charge of a situation.
- Core Value: Efficiency and bottom-line results.
High Yellow (Assertive / Right Brain)
- The Style: Outgoing, high-energy, friendly, and enthusiastic.
- How they work: They are eternal optimists and natural team builders who use alliances to turn big ideas into reality.
- Core Value: Relationships, influence, and recognition.
High Green (Non-Assertive / Left Brain)
- The Style: Serious, analytical, persistent, and systematic.
- How they work: They enjoy deep research, making side-by-side comparisons, calculating margins of error, and determining risk.
- Core Value: Problem-solving, precision, and tangible accuracy.
High Blue (Non-Assertive / Right Brain)
- The Style: Warm, supportive, amiable, and nurturing..
- How they work: They are fiercely loyal planners who develop strong, mutually reliable networks and excel at long-term follow-through.
- Core Value: Team harmony, empathy, and deep trust.
Benefits of the iMA Colour Profile Personality Test
Understanding iMA colour personality profiles can benefit businesses in a wide number of ways, especially when it comes to recruitment, retention, and client management.
Recruitment
You can use iMA to determine the colour of the role you’re recruiting for and then tailor the job description so it appeals to exactly the type of person you need. While you may also attract candidates with similar characteristics, you’ll be practically guaranteed to avoid the polar opposite of what you’re looking for — making the entire process much more streamlined and straightforward.
The interview stage itself should also be geared towards the colour personality you’re looking for, enabling them to give the best possible account of themselves. It’s also a good idea to make the interviewing party have similar characteristics to the candidate, to make the atmosphere more relaxed.
Retention
Utilising the iMA colour profile personality test can help ensure your employees are happy and that their role matches what they’re good at and enjoy. If someone is in a position that’s not geared towards them, they’re unlikely to perform at their best and should instead be allowed to flourish in a role which is more attuned to their nature.
iMA can help you reward your staff according to the type of praise they’d appreciate. If an opportunity for promotion comes up, you will also be able to identify the colour personality required to fulfil the role and promote accordingly.
Client Management
If you’re having trouble dealing with a difficult client, it could be that you’re communicating in a different way to what they’re used to. By understanding their colour personality profile, you can tailor your emails, phone calls, and online meetings to match their characteristics.
Another option is to pair your clients with someone who has the same or similar colour personality. This should ensure all parties get along well, as they’ll be more in tune with each other.
iMA in Action
The iMA colour profile personality test can easily be implemented across all areas of industry, including:
Education
Exhibiting
Hospitality
Mediation
Negotiation
Recruitment
Retention
Training
Why Work with Ashley Boroda
Ashley Boroda has many years of experience with helping businesses and individuals to communicate more effectively by using iMA. He has worked with clients from all sectors — including accountancy, law, hospitality, technology, and education.
By working with Ashley, you can learn not only how to effectively communicate with others, but also how to celebrate your own strengths and talents. This practice has often been instrumental in improving trust, cooperation, and communications within organisations, while reducing stress and tension.
To find out more about how to unlock the true potential of your iMA colour personality profile, contact Ashley today.
The Science Behind iMA Colour Personalities
iMA is a simplification of Swiss psychiatrist Carl Jung’s classification of personality types linked to the colours red, blue, yellow, and green. These colours were placed in a grid with X and Y axes, with X representing the line between being introverted and extraverted, and Y denoting the line between thinking and feeling.
The same principles are present in iMA colour personality profiles, with people being divided based on how assertive they are and whether they are left or right brain thinkers. Individuals are then categorised according to their colour:
- High Red (assertive, left brain)
- High Yellow (assertive, right brain)
- High Green (non-assertive, left brain)
- High Blue (non-assertive, right brain)
Because everyone has traits from each colour in their personality, just at different levels, the term “high” is used to denote their dominant colour.
A Brief Overview of iMA Personality Colours
Your iMA colour personality profile is derived from how assertive and people-oriented you are. Once you’ve completed the questionnaire, you’ll be presented with a deep-dive into your dominant colour and what that means for you as a person and a communicator.
As a taster, here’s a snapshot of what each colour actually means:
Red
Yellow
Spontaneous and talkative, they focus on people and are driven by their ideas.
Green
Natural problem-solvers who are well-organised and driven by their thoughts.
Blue
Loyal and amiable, they are feelings-driven Cand focus on building relationships.
Discover your wavelength today
Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.