My Mission & Vision

Bridging the gap between different communication styles to supercharge connection, trust, and business growth.

ashley boroda public speaking at bmw seminar

The mission:
Creating true understanding

My mission is simple: to create an unshakeable understanding between people so they can instantly work well together, celebrating both their own and everyone else’s unique strengths and talents.

Too often in business and life, we clash simply because we aren’t speaking the same language. By allowing everyone to learn their own style of communication—and, far more importantly, to recognise and adapt to the styles of others, we can eliminate the friction that holds teams back.

The Vision:
A universal language for connectivity

I envision workplaces and lives driven by maximum connectivity—where mutual liking, trust, understanding, and respect are the baseline, not the exception.

This is achieved through iMA, a straightforward, user-friendly, and completely non-threatening tool. Everyone in the world naturally speaks one of four iMA dialects, putting them on the exact same wavelength as 25% of the global population. That means the majority of people—many of whom are absolutely vital to your success—are operating on a completely different wavelength than you.

By mastering the universal language of iMA, we observe these differences without judgement, connect on the other person’s wavelength, and watch tension drop while cooperation, trust, and results skyrocket.

Where We Apply This Vision:

  • Recruitment & Retention:
    Finding the right talent and keeping them fulfilled.
  • Internal Dynamics: Supercharging internal communication and teamwork.
  • External Growth: Improving sales, negotiation, and client relationship management.
  • Mediation & Motivation:
    Navigating conflict and inspiring education or hospitality teams.

Ready to work together?

Discover your own communication style and see how iMA can transform the way you do business.

Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.

Dardan Meholli

I really enjoyed the training Ashley put together for my team. He’s a fantastic facilitator who kept everyone engaged with a great blend of learning and playfulness. His knowledge and expertise really shone throughout the session and he’s provided us with a great framework and understanding of personality and communication styles which will be a huge help going forward. Dardan Meholli CLIENT RELATIONSHIP MANAGER – INSTITUTE OF CHARTERED ACCOUNTANTS ENGLAND & WALES

Lance Flor

Thank you Ashley for providing a fun and informative session to the Salaried Managers and Leadership Team here at LLPT. The teams took away an understanding of our different personality types and our individual preferences in different communication types whist also appreciating that different people will enjoy and more naturally excel in different roles within our restaurants and organisation. It has definitely formed part of our conversations and actions within LLPT. Thank you. Lance Flor – DIRECTOR LLPT FOODS (MCDONALDS)

Paul Taylor

I have met Ashley several times in his capacity as a coach to Financial Planners.

In that regard, he has positively influenced my approach to that role and that of coaching and mentoring people myself.

Ashley’s background gives him a strong skill set to help people understand how to communicate compellingly.

He has helped me understand the art of delivering compelling conference-style speeches that no doubt I would have made a hash of without his wise counsel. Paul Taylor – CHARTERED FINANCIAL PLANNER & COACH

Mandana White

Ashley worked with us to re-define our ideal sales candidate profile, re-work our recruitment advert, and re-strategize around our interview process. After many months of searching previously, we managed to find the ideal candidate within a couple of weeks, made an offer which was accepted, and is now working out well in our environment. I highly recommend Ashley as he not only uses a very effective methodology, but is also a great communicator and a pleasure to work with. Robin Charrot – CEO SMART GRID FORUMS

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