In simple terms this is presentation skills on a one-to-one basis, building rapport, asking key questions, valuing, enjoying and gather key intelligence from “small talk”.  It is the second stage of the live marketing strategy and it is designed to provide a long-term relationship between a prospective customer/client and turning them into a customer/client.  It helps to be confident and comfortable talking to different people about what you do and how it can improve their business or their lives.  It is also important that techniques are used to find out the needs, desires and aspirations of your customer, where they are now, what opportunities they have to achieve their goals and what they are willing do for this to happen.

BWM Seminar 5