iMA is an exceptional communication tool. I use iMA in both training and coaching by adapting my pace, language and communication style to the people I am with. In addition I put iMA into action in meetings, presentations and most importantly of all email correspondence, ensuring I write in the language of the recipient (High Red, High Yellow, High Green or High Blue). Before I can do this successfully I need to know what iMA colour of the person I am writing to.

I am a High Yellow what are you? Click on the link below and answer the 10 questions to find out:


iMA helps increase tolerance and understanding of others


iMA helps encourage people to play to their strengths


iMA helps people to become more effective and successful communicators


iMA helps awareness of limitations


iMA helps prevent unnecessary conflict within teams

In April and May of 2016, I was invited to speak at a number of team events for Driver Hirer, focusing heavily on iMA. Here is my trailer:

Here is a clip of some iMA training for the University of Manchester as part of a pitching and presentation training session:


Connectivity is a fundamental life skill and yet, up until now little or no training has been available to us. iMA is an exciting new universal language, designed to maximise connectivity i.e. mutual liking, trust, understanding and respect.

Every one in the world speaks one of four iMA dialects, putting her/him on the same wavelength as 25% of the world’s population. The majority of people, many of whom are important to your success, are on a different wavelength than you.

The universal language of iMA is a simple way of observing and understanding the differences in people, then connecting with them on their wavelength. When this happens communication, trust, understanding, co-operation and sales go up, and stress and tension go down.

What colour are you? to find out now.

iMA High Reds

High Reds are goal oriented go-getters who are most comfortable when they are in charge of people and situations. They focus on a no-nonsense approach to bottom-line results.

They are fast-paced; task oriented and work quickly and impressively by themselves.

iMA High Yellows

High Yellows are outgoing, friendly and enthusiastic idea people who excel in getting others excited about their vision.

They are fast paced, high energy and deal with people in a positive upbeat way; eternal optimists that can influence people and build alliances to accomplish their goals.

iMA High Greens

High Greens are serious, analytical, persistent, systematic and task oriented people who enjoy problem solving, perfecting processes and working towards tangible results.

They do research, make comparisons, determine risk, calculate margins of error and then take action.

iMA High Blues

High Blues are warm, supportive and nurturing individuals who develop strong networks of people who are willing to be mutually supportive and reliable.

They are excellent team players, courteous, friendly, good planners; persistent workers and good with follow through.

Accredited iMA Practitioners

Accredited iMA Practitioners can teach you the things you need to know to connect with people at every level of your life. Learn iMA principles, fundamentals and concepts and develop a skill that will change your life for the better.

  • Seminars and workshops
  • Consultancy
  • Human resource behavioural audits
  • Coaching
  • Consumer Research

Get in touch