The Story Behind the Coach
From youth leadership to the entertainment industry and onto building growth for owner-managed businesses.
The early days of leadership
Ashley didn’t wait until adulthood to find his calling. He started developing his leadership and public speaking skills at the tender age of fifteen within a peer-led youth organisation.
Selected to further his training in the United States at sixteen, he spent three dedicated years enhancing and passing on his knowledge to the next generation of leaders. (Fun fact: One of the many people he coached in leadership and public speaking during his journey went on to become a Secretary of State in the British Government!)
A detour through the spotlight
Starting out as an assistant theatrical agent in 1990, he eventually built his own list. In 1995, he decided to turn his back on the traditional agency model because his burning desire to launch new, untapped comedy talent wasn’t shared by his paymasters or the wider industry. And honestly, who could blame them? Who on earth would want to work with the likes of Jon Culshaw, Mel and Sue, and Rob Brydon? That lot was clearly never going to amount to anything…
Coaching, Growth, and Connecting people
Today, Ashley is a qualified ILM Level 7 coach specialising in helping owner-managed businesses scale and grow their practices year on year. His coaching portfolio spans everything from wealth management practices, PR agencies, and law firms to Big 4 accountancy firms and even McDonald’s franchisees.
As an active iMA practitioner, Ashley embeds this powerful, non-psychometric tool into businesses to maximise connectivity, supercharge workplace communication, and drive measurable growth.
iMA is not a journey of self-discovery; it allows you to be an effective communicator by learning the communication styles of others and treating them accordingly.
iMA helps identify job roles, intentionally playing to everybody’s strengths; therefore ensuring the right people are in the right jobs.