iMA for Negotiating

iMA helps everyone understand the way other people think, behave and communicate. Often we find ourselves working with a one-size fits all solution which works only 25% of the time.

iMA is a key ingredient when negotiating. Once you know the iMA colour of the person you are negotiating with, you can ensure that all communication, whether written or verbal, is targeted accordingly.

How does this help your negotiation? If you remove the predicable areas of misunderstanding and communication breakdown you can then concentrate on the issues at hand, ending with a successful depersonalised outcome for all parties.

iMA Training

To know how to use iMA in schools set-up an iMA training course with Ashley Boroda. Two half day sessions for up to 24 people which take place six weeks apart. For more information and dates email

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