Course 1: Introduction to iMA

One half-day workshop.
A lifetime of frictionless
team communication.

Communication breakdowns destroy productivity and drive up workplace stress.

Bring our 3.5-hour “Introduction to iMA” workshop to your organisation to help your team instantly decode communication styles, eliminate conflict, and collaborate with absolute confidence.

The cost of miscommunication in the workplace

Every person on your team belongs to one of four predictable iMA communication styles (High Red, High Yellow, High Green, or High Blue). This means each individual is naturally on the same wavelength as only 25% of the workforce.

The other 75% speak a completely different behavioral dialect.

When colleagues communicate using only their own preferred style, ideas get lost, deadlines are missed, and invisible tension builds up.

The “Introduction to iMA” workshop provides your team with a simple, universal language to bridge this gap instantly.

Course overview: what the half-day covers

Course Duration: 3.5 Hours | Delivery: In-Person or via Zoom

This fast-paced, highly interactive introductory session provides your team with the complete fundamentals of the iMA framework. Rather than focusing on complex, threatening psychological evaluations, we focus entirely on real-world execution.

Key modules covered:

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The fundamentals of iMA:

Unpacking the Jungian-derived mechanics of the 4 key communication colours and understanding how assertiveness and left/right-brain processing dictate workplace behaviour.

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Self-awareness mapping:

Helping each team member identify their own dominant iMA colour, validating their natural strengths, and highlighting how they inadvertently come across to others.

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Real-time identification:

Teaching your team how to actively observe speech pacing, tone, and body language to decode the iMA colour of anyone they meet within the first two minutes.

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Celebrating and utilising differences:

Learning the exact protocols required to communicate across different colours without generating stress or static.

What to expect for this course

How this workshop impacts your bottom line

This introductory session serves as a foundational springboard that has been successfully applied across corporate offices, law firms, hospitality, and schools to achieve the following:

  • Increases profitability:
    Equips client-facing staff to accurately align their language with prospects, reducing sales cycles and boosting customer satisfaction.
  • Eliminates workplace friction:
    Drastically decreases internal political static and team stress by depersonalising professional differences.
  • Sharpens internal operations:
    Lays the groundwork for more accurate recruitment and retention by showing how certain iMA profiles naturally thrive in specific job roles.

By the end of this 3.5-hour session, your team will:

  • Have the confidence to Identify, Modify, and Adapt their communication styles successfully on the spot.
  • Know how to structure internal emails and meetings to match the recipient’s colour and dialect for faster approval loops.
  • Understand how to safely enlist help from colleagues who naturally excel at tasks they personally find draining.
  • Possess a shared, non-threatening corporate vocabulary to navigate stressful situations smoothly.

Ready to elevate your team’s connectivity?

The introduction workshop accommodates teams of up to 24 people and can be seamlessly delivered at your offices or completely remotely.

Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.

Henry Terefenko

We recently put our entire leadership team through the iMA coaching programme with Ashley and the impact has been immediate. The course was engaging, insightful and incredibly practical; it gave us a much clearer understanding of our individual communication styles and how these influence the wider team dynamic.

What stood out most was how actionable the content was. We left the sessions not just with theory, but with a genuine roadmap for how to improve collaboration and decision making across our restaurants. As a result, we’ve already begun adjusting how we position and support our teams and we’re seeing stronger alignment and more effective communication just weeks later.

I’d highly recommend iMA coaching to any organisation looking to build a more connected, self-aware and high performing leadership group. It’s been one of the most valuable development investments we’ve made. Henry Terefenko – MCDONALD’S FRANCHISEE. FENKO RESTAURANTS.

Paul Taylor

I have met Ashley several times in his capacity as a coach to Financial Planners.

In that regard, he has positively influenced my approach to that role and that of coaching and mentoring people myself.

Ashley’s background gives him a strong skill set to help people understand how to communicate compellingly.

He has helped me understand the art of delivering compelling conference-style speeches that no doubt I would have made a hash of without his wise counsel. Paul Taylor – CHARTERED FINANCIAL PLANNER & COACH

Lance Flor

Thank you Ashley for providing a fun and informative session to the Salaried Managers and Leadership Team here at LLPT. The teams took away an understanding of our different personality types and our individual preferences in different communication types whist also appreciating that different people will enjoy and more naturally excel in different roles within our restaurants and organisation. It has definitely formed part of our conversations and actions within LLPT. Thank you. Lance Flor – DIRECTOR LLPT FOODS (MCDONALDS)

Mandana White

Ashley worked with us to re-define our ideal sales candidate profile, re-work our recruitment advert, and re-strategize around our interview process. After many months of searching previously, we managed to find the ideal candidate within a couple of weeks, made an offer which was accepted, and is now working out well in our environment. I highly recommend Ashley as he not only uses a very effective methodology, but is also a great communicator and a pleasure to work with. Robin Charrot – CEO SMART GRID FORUMS

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