by Ashley Boroda | Aug 3, 2026 | News
I have been working with McDonald’s franchises for nine years, first introducing iMA to a franchise group in 2017. Over the past 15 months, this work has accelerated through my partnership with Edge Restaurants, a McDonald’s franchise group operating 20 restaurants...
by Ashley Boroda | Jul 21, 2026 | News
Great presentations are built around connection, storytelling and engagement – not endless PowerPoint slides. Too often, speakers rely on slide decks as a safety net, forgetting that audiences are there to hear a message, not simply watch information appear on a...
by Ashley Boroda | Jul 14, 2026 | News
Ever spend hours scripting every “um” and “ah” in your head, only to feel more anxious than when you started? You are not alone. Over-preparing is a classic trap. We think memorising more data equals more confidence. In reality, it just makes...
by Ashley Boroda | Jul 7, 2026 | News
Does the way you speak in public, whether formally or informally, affect your chances of success as a leader? Which is more important, the message itself or the way that the message is delivered? Keir Starmer and Andy Burnham have completely opposite public speaking...
by Ashley Boroda | Apr 13, 2026 | News
Effective leadership training goes beyond theory – it changes how leaders actually communicate day to day. The iMA framework gives leaders a practical, repeatable way to identify their own communication style, recognise other people’s, and adapt in the...
