by Ashley Boroda | May 31, 2024 | News
Every person is unique—just like their thumbprint. But did you know that most of us fall into one of four main personality types? That’s the idea behind iMA (Identify, Modify, Adapt), a simple yet powerful communication framework designed to improve connection and...
by Ashley Boroda | May 31, 2024 | News
iMA (which stands for Identify, Modify, Adapt) is a powerful tool that enables businesses and individuals alike to observe and understand how people communicate, so they can connect with them on their own wavelength. The process involves taking a quick questionnaire...
by Ashley Boroda | May 31, 2024 | News
Throughout history, the human race has been offered a never-ending stream of “one-size-fits-all” solutions to everything from education to customer service. This method simply doesn’t work and it’s never going to — no matter how hard anyone tries. The reason for this...
by Ashley Boroda | May 30, 2024 | News
iMA (Identify, Modify, Adapt) is an exciting colour based universal language, designed to maximise connectivity i.e. mutual liking, trust, understanding and respect. Everyone in the world speaks one of four iMA dialects, putting her/him on the same wavelength as 25%...
by Ashley Boroda | May 30, 2024 | News
Connectivity is a fundamental life skill and yet, up until now, little or no training has been available to us. iMA (which stands for Identify, Modify, Adapt) changes all that. iMA is an exciting, universal language that’s designed to maximise connectivity —...
