The Impact of iMA on Staff Turnover & Culture
As a McDonald’s Franchisee, I have always believed in coaching each individual to maximize their potential for better performance and results.
I have experienced and used several performance systems over the years, but iMA as introduced to me by Ashley Boroda was something new, easy to understand and implement.
Importantly for me the training is delivered to the team in an engaging manner by Ashley, and he made it fun.
That’s why I brought iMA into our restaurants.
Over the past eight years, we have used iMA to drive better hiring decisions, improve team dynamics, and coach our managers to lead smarter, not harder. The result?
We have reduced our staff turnover significantly over the past five years.
This is not a small win. It’s a clear performance shift.
We build stronger crews faster.
We place the right people in the right roles from day one.
Our managers can tailor communications (verbal & written) to the individuals’ preferred style, preventing misunderstandings and confusion.
iMA is not about fluff. It is a practical performance tool.
It has helped me build a team that performs better, promotes teamwork, and feels empowered. iMA has helped towards my running a more efficient and profitable operation.
If you want to reduce staff turnover and improve culture while driving results, iMA delivers.
Simon Toft
AOJ Restaurants Ltd
McDonald’s Franchise Owner Operator