iMA Colour Profile Personality Test
What Wavelength Are You On?
Take the free, 2-minute iMA Colour Personality Test and unlock the true potential of your communication style.
What on Earth is iMA?
Short for Identify, Modify, Adapt, iMA is a simple, colour-based universal language designed to help people connect and communicate without the usual friction. By understanding exactly how you and, more importantly, how others prefer to be spoken to, you can seamlessly modify your behaviour to make everyone in the room feel instantly comfortable.
Think about it this way: everyone has an iMA colour personality.
This means you share a natural communication style with 25% of the global population.
Fantastic, right?
It also means you share a few key characteristics with another 50%.
But here’s the kicker: the remaining 25% of people are your exact polar opposite. If you aren’t adapting to them, you’re completely missing each other.
Ready to see where you stand? It takes just 10 quick questions to determine whether you’re a high Blue, Red, Yellow, or Green.
A Brief Snapshot of the Colours
Your iMA colour personality profile is derived from how assertive you are and whether you are naturally a left-brain or right-brain thinker. While we all have a bit of every colour in us, we each have a dominant “High” colour.
Here is what they mean at a glance:
High Red (Assertive / Left Brain)
The results-driven go-getter.
Laser-focused on achieving goals, moving fast and getting things done.
High Yellow (Assertive / Right Brain)
The spontaneous ideas person.
Highly expressive, talkative, and completely driven by people and energy.
High Green (Non-Assertive / Left Brain)
The natural problem-solver.
Exceptionally well-organised, structured, and driven by logic and thought.
High Blue (Non-Assertive / Right Brain)
The ultimate relationship builder.
Loyal, supportive, and driven by feelings, trust, and connection.
Why It Matters
Understanding these profiles isn’t just a fun team-building exercise; it has massive, measurable impacts on your business bottom line. Here are the three areas where iMA moves the needle most:
1. Recruitment
Stop hiring your polar opposite by accident. You can use iMA to determine the exact “colour” a role requires, then tailor the job description to attract that precise personality profile. By aligning the interview panel’s communication style with the candidate, you also create a relaxed atmosphere where they can give the best possible account of themselves.
2. Retention
People leave bosses and friction, rarely just jobs. iMA ensures your employees are actually in roles that match what they naturally enjoy and excel at. It also allows you to reward and praise your staff in the exact dialect they appreciate most, keeping morale high and turn-over low.
3. Client Management
Ever had a “difficult” client? Chances are, they aren’t difficult at all, you’re just shouting at each other from different wavelengths. By identifying their colour profile, you can instantly tailor your emails, phone calls, and pitches to match their characteristics. Better yet, you can pair clients with account managers who share the same colour language for instant chemistry.
The Science Made Simple
Behind the method
By mapping Jung’s principles of introversion/extraversion and thinking/feeling onto a straightforward, non-threatening grid, iMA strips away the corporate jargon of traditional psychometrics. It gives your team an actionable tool they can actually remember and use every single day on the shop floor, in the boardroom, or over Zoom.
The iMA formula
Assertiveness + Brain Dominance =
Your Communication Dialect
Simple. Non-threatening. Actionable
The Ashley Boroda Difference
Working with Ashley isn’t about receiving a PDF report that sits in a drawer gathering dust. It’s a dynamic, hands-on experience designed to achieve three things:
- Culture Transformation:
Shifting your company culture from “tolerating” differences to actively leveraging them. - Anxiety Reduction:
Eliminating the secondary guesswork and workplace tension that derails productivity. - Unshakeable Trust:
Building a foundation where teams communicate on the same wavelength by default.
Discover your wavelength today
Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.