iMA for Hospitality

There is no point in trying to fit square pegs in to round holes, everyone has their natural talents and comfort zones which need to be celebrated and utilised skilfully and successfully.

Open people (High Yellow and High Blue) are happy when engaging with others and gain high job satisfaction from doing so. This is why a hospitality business thrives when High Yellow and High Blue team members are the front of house.

Self-contained people (High Red and High Green) flourish when they accomplish tasks. This gives them significant job satisfaction whilst providing the business with a back-office function that works like clockwork, undisturbed by those talkative open people.

By using iMA, a non-psychometric communication tool, all organisations can develop a winning strategy by quickly analysing all jobs and tasks and matching them to one of the four specific style (iMA colour). That jobs can be matched to a person ensures that you have the right employee for the right job. People thrive in jobs that they love and they love those jobs because they are good at them, they are a perfect match.

Unlike psychometric systems iMA is: user friendly, straight forward and has no test!

What iMA colour are you?

iMA Talent Finder

By answering a maximum of 5 short questions you can be laser accurate as to which iMA colour the job you are recruiting for, leading to an iMA recruitment process focusing on hiring the right person and deploying an iMA specific process to ensue that happens.

iMA Training

To know how to use iMA for recruiting set-up an iMA training course with Ashley Boroda. Two half day sessions for up to 24 people which take place six weeks apart. For more information and dates email ashley@ashleyboroda.com

Simon Toft

The Impact of iMA on Staff Turnover & Culture
As a McDonald’s Franchisee, I have always believed in coaching each individual to maximize their potential for better performance and results.
I have experienced and used several performance systems over the years, but iMA as introduced to me by Ashley Boroda was something new, easy to understand and implement.
Importantly for me the training is delivered to the team in an engaging manner by Ashley, and he made it fun.
That’s why I brought iMA into our restaurants.
Over the past eight years, we have used iMA to drive better hiring decisions, improve team dynamics, and coach our managers to lead smarter, not harder. The result?
We have reduced our staff turnover significantly over the past five years.
This is not a small win. It’s a clear performance shift.
We build stronger crews faster.
We place the right people in the right roles from day one.
Our managers can tailor communications (verbal & written) to the individuals’ preferred style, preventing misunderstandings and confusion.
iMA is not about fluff. It is a practical performance tool.
It has helped me build a team that performs better, promotes teamwork, and feels empowered. iMA has helped towards my running a more efficient and profitable operation.
If you want to reduce staff turnover and improve culture while driving results, iMA delivers. Simon Toft – AOJ RESTAURANTS LTD MCDONALD’S FRANCHISE OWNER OPERATOR

Lance Flor

Thank you Ashley for providing a fun and informative session to the Salaried Managers and Leadership Team here at LLPT. The teams took away an understanding of our different personality types and our individual preferences in different communication types whist also appreciating that different people will enjoy and more naturally excel in different roles within our restaurants and organisation. It has definitely formed part of our conversations and actions within LLPT. Thank you. Lance Flor – DIRECTOR LLPT FOODS (MCDONALDS)

Mandana White

Ashley worked with us to re-define our ideal sales candidate profile, re-work our recruitment advert, and re-strategize around our interview process. After many months of searching previously, we managed to find the ideal candidate within a couple of weeks, made an offer which was accepted, and is now working out well in our environment. I highly recommend Ashley as he not only uses a very effective methodology, but is also a great communicator and a pleasure to work with. Robin Charrot – CEO SMART GRID FORUMS

Dardan Meholli

I really enjoyed the training Ashley put together for my team. He’s a fantastic facilitator who kept everyone engaged with a great blend of learning and playfulness. His knowledge and expertise really shone throughout the session and he’s provided us with a great framework and understanding of personality and communication styles which will be a huge help going forward. Dardan Meholli CLIENT RELATIONSHIP MANAGER – INSTITUTE OF CHARTERED ACCOUNTANTS ENGLAND & WALES

Build an organisation
that thrives naturally

The secret to exceptional retention and workplace harmony is simple: stop trying to force people into roles that drain them—start aligning their natural strengths to how they wish to work.

Contact us today to learn more about our training courses, book a session with a public speaking coach or enrol in one of our transformative presentation skills training courses.

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