Nick Taylor, CEO, Strawberry Forge

Ashley recently tweaked some Job Descriptions of ours, applying IMA principles with a view to getting the right candidates that are High Green for the role we have open.

I feel like we have the cheat codes with this way of working, the candidates that came through via the revised job advert were exactly what we were looking for.

There are a couple of phrases that come to mind here: ‘Fishing with Dynamite’ or ‘Shooting Fish in a Barrel’

I recommend you run your job ads by the Pied Piper of Job Adverts Ashley Boroda.